Employee
Engagement & Facebook
Organizations
are gradually using social media as a new way to reach customers more
effectively, and to spread news of their activities more rapidly (Diercksen et
al. ,2007 cited in Daniel, Isaac and Janet, 2017). The rapidity in the rise of
social media is changing how organizations operate and handle their
communication as Facebook can be considered as a fantastic resource to the
working place and Research has shown that employees who use social media are
nine percent more productive in the workplace (Daniel, Isaac and Janet, 2017).
Social networks allow people to build up the relationship in society (Bridge Consulting,
2009) help employees to think outside the box which enables to increase employee
engagement, foster employee ideas, and innovation enhance customer
relationships and employee productivity, and enhance customer relationships
(Flynn, 2011) Social media not only help employees to become more productive as
they also allow employees to stay current with market trends and issues which
are important to consumers as well as the general public (Daniel, Isaac and
Janet, 2017).
Global trend in Employee engagement
context
According
to the global survey conducted by ORC international in 2014, Employee
engagement index is increasing gradually in the last years.
Figure 04: Global trend in Employee engagement context in index
This improvement has been mirrored in all countries except Switzerland and Singapore Netherland, Sweden, and Austria (ORC international survey, 2014).
Employee
Engagement in Global Companies
The concept of employee engagement is identified by the founders
- Google (Larry Page and Sergey Brin) as the foundation to make Google a great
place to work through valuing their employees. Google keeps people inspired by
providing them the freedom to manage their work in a flexible way to allow
employees to work from home when needed, adopt flex schedules, and increase the
amount of personal time employees get each year or allow employees to take
their personal time in hours not days. Google ensures employees are given the
most inspirational, Flexible unique work
environments to think out of the box & generate
new ideas to succeed Google’s goals (Culture
Summit.com, 2019).
Figure 05: Google Office Environment
Source:
Andrea Loubier, 2017
Conclusion
The
concept of employee engagement that evolved in the recent era is a positive
attitude held by the employees towards the organization and its values. Engaged employees lead to
individual performance, increased productivity, retention, customer loyalty and
profitability ultimately to the organizational performance. Engaged leadership
plays a main role in employee engagement as it is
impossible to have engaged people in organizations where there is no engaged
leadership. At the same time, it is very important to have an appropriate
organizational culture & job design in order to successful employee
engagement. Employee engagement should be a continuous process of
learning, improvement, measurement, and action as it has been proven throughout this article that employee
engagement is a main aspect of Enhancing
organizational performance through individual productivity.
List of References
Bridge Consulting (2009). How companies are using social media tools to build connections. Retrieved from: http://bridgecnslt.com/documents/BridgeConsulting‐SocialMedia Report.pd
Bridge Consulting (2009). How companies are using social media tools to build connections. Retrieved from: http://bridgecnslt.com/documents/BridgeConsulting‐SocialMedia Report.pd
· Daniel, E.,
Isaac, E. and Janet, A. (2017). Influence of Facebook usage on employee
productivity: A case of university of cape coast staff. African Journal of Business Management,
11(6), pp.110-116.
·
· Flynn J (2011). How social media affects
HR: Uses, abuses and selfprotection. Retrieved September 15, 2016 from
http://docplayer.net/42058377-Impact-of-social-networking-on-employ
ee-performance.html